A design giant has died. Luigi Colani was a poet engineer. He defied the norms of modernism in design and its preferred expression of minimalism. Although one could say that his work was minimalistic in the sense of optimized shapes. He believed that the angular could never be optimal. His work counteracts the idea that truthful design is paired down and unobtrusive. An idea that finds is root in Greek Platonic ideals and that is translated into a scientific rational aesthetic through modernism. Culminating in a dogmatic veneration of Dieter Rams’ 10 rules for design. Rams’ ideas are certainly valuable, but only as a possible approach among other approaches.
Colani showed another approach to scientific design. As a trained sculptor, aerodynamics engineer and philosopher he combined all these skills to create something that is greater than the sum of its parts. That is why I call him a poet engineer. Poetry reveals truths to us by letting it emerge from in between its lines. Poetry is a way to understand the world not by sensors but by senses. Colani used his scientific knowledge as a building block to create objects that you can only understand by reading in between the lines. One could say that he used sensors to entice the senses. The undulations, curves and bulges had a functional purpose, but they also commanded attention and dragged the eyes of the spectator into a journey of aesthetic exploration and comprehension.
Industrial design needs different approaches to tackle the complexities of the world. Modernism and industrial production worked in tandem to legitimize homogeneity, efficiency, optimization as rational approaches. With this filter they excluded other views on design and labelled them as unmodern, primitive, irrational or weird. Colani’s exuberant functionalism akin to Gaudi’s architectural work shows us the complexity of the world and a way to look at this complexity not as a difficulty but as a dynamic perspective for humans to live in harmony with nature.
Luigi Colani’s work should be taken a starting point to celebrate diverse aesthetics. Not from the viewpoint of exoticism, but as an appreciation of the diverse philosophical underpinnings of designing objects all over the world.The poet engineer