Welcome to Reflections Beneath the Surface. This will be my digital notebook where I will post my thoughts on design, technology, art and possibly some other random stuff. It will function as a sketchbook where I collect the snippets that dwell in my mind. They will be rough outlines that may or not be refined along the way. While researching subjects for my job as a forecaster and defigner I develop many side notes that might be interesting for others to read. The notebook will be updated irregularly.



Business is shifting from what keeps the company busy to keeping consumers busy. This is the sense in which social media companies are businesses. Their clients are not the consumers. Those are the people they keep busy. Companies like Facebook are literally entertaining relationships. Time is a valuable commodity, so if you can get people to spend their time on what you offer, you can gather data on how they like to spend their time. That is the product they are selling. How consumers spend their time. What consumers perceive as valuable. Other companies can then relate the value of their product to that.

Early Adopters vs. Early Adapters

Companies like consumers can be early adopters. Usually they do so to find out if a certain new technology can benefit their business. But for a company adoption is more serious then for a consumer. A consumer benefits directly, because the adopted tech is used to consume a need. A company will use the adopted tech for the product or service they produce. The benefit is not actual but virtual. It may be actualized if the circumstances are right. Maybe it is better to be an early adapter. By that I mean that you try to understand what the principle is behind whatever new and upcoming technology and see if you can adapt to it.

21st century assembly line

The 21st century assembly line is all about organizing data flows. The data flows continuously and along the line people organize that data flow in different ways. So a designer could organize it aesthetically, an engineer structurally, a sales person financially etc. So you do not look at your product or service as a product or service but as a collection of data that you try to shape into information.